Grosvenor Estate

Brand Identity

Grosvenor Estate is a premium luxury brand that creates experiences across built environments. Built by Narvar Realty, the brand has various verticals like clubs, hotels and residences throught which they provide an ecosystem of luxury services to their clients. 

I worked with Manpreet Seera as a part of his team at NU Branding to develop an identity system for Grosvenor Estate. Based on the name, we centered their Identity around the luxurious post-industrial parisian lifestyle.

Year
2024

Collaborators
Manpreet Seera
Anushka Rathore

Grosvenor is a french name which means 'The Great Hunter'.  The origin of the name inspired us to look into the Art Nouveau movement and draw inspiration from the nature insprired shapes. 

Images from Wikipedia Commons. 

The idea of an estate in the french context also brings to mind the beautiful french castles and the vines that grow on them. We took inspiration from the vines as the natural element in our Art Nouveau inspired branding. 

Image by Kevin Jackson (Unsplash)

In Eastern cultures, balance is established by 5 elements of nature - Fire, Earth, Metal, Water & Wood. This 5 fold symmetry extends to the identifier and other aspects of the brand identity. 

The Identity for Grosvenor Estate is brought to life  by two typefaces, Bespoke Serif & Amulya.  Bespoke adds a luxurious and modern touch while Amulya adds a humanist look the the branding. 

The colours for the brand were inspired by the green aesthetic of the Art Nouveau period. They also take inspiration from the vines and elements from a french castle like gravel and sandstone. 

I am a Graphic Designer, Photographer & Art Director from Mumbai, India. 

Services

Brand & Identity Design

Website & UI Design

Editorial Design

Environmental Graphics & Wayfinding

Photography & Art Direction

Contact

Interested in working together? Feel free to reach out and discuss your ideas to see what we can bring to life.

© Soham Khadatare 2024