Christmas 2022

Advertising
Art Direction
Photography

Originally started with the intent of tackling the miscommunication about the source of the novel coronavirus, Pangolin is an Indian casualwear brand that is redefining sustainability in the fashion industry through the lens of biodiversity. To celebrate christmas with a festive spirit, Pangolin needed an online Ad Campaign. 

I researched the possible use cases of Pangolin clothing during the christmas season of 2022 and planned a campaign that promotes their products as a comfortwear. I designed the set, photographed the models and directed what the scene and mood should be like. 

Collaborators
Roshan Tetgure
Rohit Mohite
Shrusti Ghiya

Models
Joel
Marina
Julia

A multi-cultural country like India has different ways to celebrate a festival. People mostly spend time with family and friends in the comfort of their homes. Christmas also arrives at a time where the weather is cold in India, keeping the crowds at home. My campaign focuses on the comfort of wearing Pangolin co-ord sets at home and spending quailty time bonding with family and friends. The content photographed was mostly used for online marketing campaigns primarily on platforms like Instagram and Facebook in the form of posts and stories. 

I am a Graphic Designer, Photographer & Art Director from Mumbai, India. 

Services

Brand & Identity Design

Website & UI Design

Editorial Design

Environmental Graphics & Wayfinding

Photography & Art Direction

Contact

Interested in working together? Feel free to reach out and discuss your ideas to see what we can bring to life.

© Soham Khadatare 2024